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Brand positioning, content production, and paid advertising for medical specialists and orofacial aesthetics professionals (HOF). Your identity shapes the content. Strategy connects that communication to demand generation and performance tracking.
Professionals who want to communicate their value with a distinct voice and connect content and campaigns to their clinic's growth.
See whether our work is right for youWe work on brand development, production, and paid media. Along the sales journey, we review lead handling and suggest improvements to the clinic's team.
During the briefing, we learn about your story, how you explain your work, and the audience you want to serve. This guides positioning and topics so the content reflects your voice.
Briefing · Positioning · ContentWe produce videos, carousels, and posts on a monthly schedule. Campaigns introduce your profile to new audiences and generate WhatsApp inquiries, including remarketing to people who have already shown interest.
Production · Paid advertising · New inquiriesSuggestions for outreach, follow-up, and opportunity tracking for the team responsible for lead handling.
Analysis · Recommendations · TestsWe evaluate content and campaigns and work to understand what happens to inquiries. These insights guide the next production and investment cycle.
Observation · Metrics · AdjustmentsWe understand the context, set priorities, and connect planning, execution, and learning.
Explore our approachThe work starts with the professional: their story, personality, and way of explaining things. This understanding guides topics, monthly production, and campaigns.
We track results and suggest improvements along the sales journey. The clinic's team handles inquiries.
Before filming, topics and scripts receive clear direction. During production, we focus on making the content reflect the professional behind the clinic.
Pedro and Larissa built Carus by combining strategy and creative direction. They lead the work and monitor its progress.
Pedro leads brand positioning, sets priorities, and directs content and scripts. He manages paid advertising and analyzes results to guide the next adjustments.
@pebarroso
Larissa leads production and filming. She oversees editing, image and audio processing, and delivery planning, turning strategy into visual communication.
@larisjustinoExplore Carus's public presence and reviews on our Google profile.
Discover the Carus story
Client results presented alongside the work involved and the context of each experience.
reduction in cost per patient in the first month
Explore the context
new followers in less than six months
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views on a single piece of content
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Érika Registro · Owner of the Brooklin location
R$8,000in sales from an inactive lead
Explore the context“You are extraordinary.”
Dr. Rafaela Cristina · Feedback on content production
See the original feedback and other reactionsGuides to understanding growth, lead handling, and metrics before choosing your next action.
Connect positioning, content, demand, and lead handling to choose your clinic's next priority.
Read the guideUnderstand the difference between inquiries, bookings, and completed appointments, and identify where to investigate losses.
Read the guideOrganize metrics by goal and understand the limits of interpreting reach, inquiries, bookings, and appointments.
Read the guideYes. Alongside strategic direction, we produce videos, carousels, and posts and manage campaigns. Volume, timelines, and responsibilities are defined in each project's proposal.
Yes. Your experience and personality are our starting point. Carus directs topics and scripts and leads production; you contribute your knowledge and communication style. Filming frequency, format, and delivery planning are agreed on in the proposal.
You or the team responsible for your operations handles inquiries. Carus follows the journey and suggests improvements to outreach, conversation follow-up, and contact organization.
The “Request a consultation” button opens Pedro's WhatsApp with a suggested message. Sending it starts the conversation for an initial assessment. We understand your current situation and agree on the next step, based on fit and availability. The detailed briefing takes place at the start of the contracted work.
Tell Pedro what you want to improve. The initial conversation helps us understand your current situation and whether Carus is a good fit.
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