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Positioning, monthly production, and campaigns evolve with the clinic's needs. Scope and terms are defined in each project's proposal.
We work on brand development, production, and paid media. Along the sales journey, we review lead handling and suggest improvements to the clinic's team.
During the briefing, we learn about your story, how you explain your work, and the audience you want to serve. This guides positioning and topics so the content reflects your voice.
Briefing · Positioning · ContentWe produce videos, carousels, and posts on a monthly schedule. Campaigns introduce your profile to new audiences and generate WhatsApp inquiries, including remarketing to people who have already shown interest.
Production · Paid advertising · New inquiriesSuggestions for outreach, follow-up, and opportunity tracking for the team responsible for lead handling.
Analysis · Recommendations · TestsWe evaluate content and campaigns and work to understand what happens to inquiries. These insights guide the next production and investment cycle.
Observation · Metrics · AdjustmentsStrategy, execution, and learning form an ongoing cycle, with priorities that reflect the clinic's current situation.
Understand the clinic's story, the professional, audience, channels, and what the client considers success.
Identify the bottleneck and set priorities. Understand what needs to happen now and what can wait.
Organize topics, scripts, production, and campaigns into a schedule connected to the clinic's priorities.
Produce and publish content, launch campaigns, and maintain consistency between positioning and delivery.
Connect content response, inquiry quality, and the sales journey to the initial goal.
Use insights to review messages, campaigns, and priorities as the clinic's circumstances change.
The clinic's team handles inquiries. Carus follows the journey and contributes analysis and recommendations.
Before filming, topics and scripts receive clear direction. During production, we focus on making the content reflect the professional behind the clinic.
An ad can spark interest. To choose a professional, people also need to understand the offer, trust what they find, and receive responses that move the conversation forward.
Along this journey, we identify what needs to improve before increasing investment.
Capacity and metrics guide decisions throughout the journey.
The same result may have different explanations. Choose a situation to explore where to begin investigating.
Does the audience understand what the clinic offers? Do content and campaigns reach people whose needs match these services?
This assessment suggests hypotheses. Conclusions depend on the context and operational information.
Yes. Alongside strategic direction, we produce videos, carousels, and posts and manage campaigns. Volume, timelines, and responsibilities are defined in each project's proposal.
Yes. Your experience and personality are our starting point. Carus directs topics and scripts and leads production; you contribute your knowledge and communication style. Filming frequency, format, and delivery planning are agreed on in the proposal.
We start with a personality and authenticity briefing. Your explanations, recurring patient questions, and professional standards guide topics and language. The goal is to build recognizable communication you can sustain in daily practice.
The proposal may focus on acquisition and advertising, positioning and content, or combine these areas. Our recommendation depends on the clinic's current situation and the goal discussed in the initial conversation.
In the initial conversation, we assess your needs and fit. The proposal defines scope, deliverables, and contracting terms, including how ad investment will be organized. A suitable budget cannot be recommended without understanding the context.
The conversation can start with a clinic, a private practice, or a healthcare professional involved in decisions. We assess the goal, capacity to handle inquiries, and availability to build the work together.
You or the team responsible for your operations handles inquiries. Carus follows the journey and suggests improvements to outreach, conversation follow-up, and contact organization.
Tell Pedro what you want to improve. The initial conversation helps us understand your current situation and whether Carus is a good fit.
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