reduction in cost per patient in the first month
The first month
Carus content production became part of Dr. Rafaela Cristina's campaigns. In that first month, cost per patient fell approximately 15%, according to the result Pedro reported.
A new milestone after three months
After three months of work, the clinic reached R$120,000 in revenue in a single month — its highest monthly result to that point.
Carus's contribution
The service provided was content production for the professional. These materials were used in advertising campaigns, connecting communication to patient acquisition.
How to interpret the results
Cost per patient and revenue are different metrics. The approximately 15% reduction refers to the first month; R$120,000 refers to a single month after three months of work. The financial result also involves lead handling and the clinic's operations.
Source: Pedro's account of the project. Calendar months and the cost-per-patient calculation basis are not detailed in this summary.
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